In 2018, Xiaomi launched its super-successful POCO F1 telephone in India. The system was a tremendous hit amongst consumers by offering high-end specs at a sub-$300 value.
After an extended interval of silence, Xiaomi India introduced immediately it’s spinning off POCO into an impartial sub-brand.
Manu Jain, Xiaomi India managing director, stated the corporate felt it was the fitting time to let POCO function by itself:
What began as a sub-brand in POCO has grown into its personal identification in a brief span of time. POCO F1 is a particularly widespread telephone throughout consumer teams, and stays a prime contender in its class even in 2020. We really feel the time is correct to let POCO function by itself now, which is why we’re excited to announce that POCO will spin off as an impartial model.
Nevertheless, the corporate hasn’t offered any element as to when it planning to launch new merchandise. Earlier this week, a trademark filing containing the identify ‘POCO F2’ was leaked. However, we don’t know a lot concerning the product but.
Previously few years, POCO’s product supervisor, Jai Mani, and different prime executives left. And for fairly a while, the way forward for the model was cloudy.
We’ve requested the corporate to offer extra particulars, and we’ll replace the story after we hear again.
Printed January 17, 2020 — 08:05 UTC