A brand new report alleges that ViacomCBS, the child conglomerate born from the merger of Viacom and CBS, plans to enter the fierce streaming wars. It’s obtained some fairly stiff competitors, and it’s going to be an uphill battle to face out now that everybody else has taken their photographs.
The report, from CNBC, says that ViacomCBS has plans to create a brand new streaming service. It feels inevitable — all the different main media conglomerates have joined the streaming wars. Warner Media is rolling out HBO Max. NBCUniversal has Peacock. The Walt Disney Firm has Disney+ and Hulu. A post-merger ViacomCBS service has been a rumor for some time: Yaron talked about it in his breakdown of the potential pricing of all streaming providers mixed.
[Learn: You may stream NBC Common’s Peacock service free of charge]
Factor is, ViacomCBS was already a part of the streaming wars. The corporate has CBS All Entry and Showtime, two main providers. CBS All Entry is decidedly unsexy in contrast with one thing like Netflix, or the promotional photographs for Peacock. However it’s nonetheless the identical factor: a service from which you’ll stream a number of main reveals, films, and so on. In keeping with the CNBC report, it’d construct the brand new streaming service on the again of All Entry, combining the property of each corporations post-merger.
This hypothetical “ViacomCBS AllAccess” would mix Nickelodeon, MTV, Comedy Central, and Paramount’s movie library. There could be a model with ads, and one with out, and a premium subscription that would come with Showtime, based on CNBC’s sources. The cited value could be “most likely much less” than $10 a month. For reference, the ad-free model of CBS All Entry at the moment prices $9.99.
If it’d introduced this even this time final 12 months, I’d have mentioned the corporate stood an excellent probability of competing. Now, although, I’m unsure. Provided that so many different providers have accrued such libraries of content material, and have such aggressive pricing, it’s going to have to supply some selection reveals and films to draw the eye of an already-oversaturated market.
All Entry at the moment has no less than one ingredient that’s been key for taking part within the streaming wars to date: authentic content material. Star Trek Picard debuted on the service a few weeks in the past. If the corporate can leverage what it owns to make extra reveals in acquainted franchises (sort of like what Disney is doing), we’d have one thing right here.