Content material is perhaps made up of phrases, footage, code, and video. However good content material can also be made up of some type of human connection, as properly — it addresses a priority, faucets into an emotion, or bonds via some form of commonality.

Content material is created by individuals and for individuals (sorry, I believe that is beginning to sound very Abraham Lincoln-y), so individuals ought to at all times be on the forefront when deciding what to jot down about and the way. 

However how will you truly put that into motion? Listed here are my favourite techniques.

Spotlight your staff

Content material must be people-centric, however let’s not overlook that manufacturers must be too. And one approach to obtain that via content material is to showcase who the persons are that make the model mission come to life.

Cava is a fast-casual Mediterranean restaurant chain. Look what’s above the fold on their about page.

Credit score: Cava