That was quick: Although rumors emerged earlier this week that Google was planning to purchase Fitbit, we didn’t suppose we’d hear an replace fairly this quickly. Nevertheless it’s official now: Google has entered right into a “definitive settlement” to buy Fitbit for roughly $2.1 billion.

As we famous in our earlier publish, the partnership is smart, particularly as the 2 forces are actually capable of be part of collectively to tackle the more and more well-liked Apple Watch. Fitbit is extraordinarily well-liked within the health market, nevertheless it’s struggled to make a dent with the “good” portion of its smartwatches. It’s additionally dealing with more and more stiff competitors from rivals like Huawei and Xiaomi.

In the meantime, Google has a myriad of gadgets beneath the Put on OS umbrella, however their gross sales pale compared to Apple gadgets. Furthermore, Google doesn’t have a flagship Put on OS gadget, the way in which it has the Pixel for Android. Fitbit might assist the corporate obtain that and leverage its model energy to provide Google a leg up.

This leaves a significant query: What’s going to occur to Put on OS and Fitbit OS? Studying between the strains of Google‘s bulletins, it appears Fitbit OS will finally be merged into Google‘s platforms. Google‘s SVP of Units & Companies, Rick Osterloh, notes that:

Our {hardware} enterprise remains to be comparatively younger, however we’ve constructed a powerful basis of capabilities and merchandise, together with Pixel smartphones and Pixelbooks, Nest household of gadgets for the house, and extra. Google additionally stays dedicated to Put on OS and our ecosystem companions, and we plan to work intently with Fitbit to mix the very best of our respective smartwatch and health tracker platforms.

That actually reads to me like Google will likely be adapting Fitbit‘s line up for Put on OS, and never the opposite means round. How Google will have the ability to keep Fitbit OS’ far superior battery life or account for Fitbit‘s non-smartwatch gadgets can also be up within the air.

In case you’re frightened about your Fitbit not working in your iPhone although, Fitbit says its gadgets will “stay platform-agnostic throughout each Android and iOS.” In any case, Put on OS works on each Android and iOS gadgets too, albeit with a lot tighter integration on the previous.

The deal isn’t anticipated to shut till 2020, assuming regulatory and stockholder approval, so I wouldn’t anticipate any Google-branded Fitbit gadgets simply but. Nonetheless, it’s a significant shift within the wearables panorama; we’re wanting ahead to seeing the way it performs out.

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Revealed November 1, 2019 — 14:29 UTC



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