We are able to begin this text with a truth: AirPods are extremely well-liked. From there although, issues begin to get a bit muddier.

It’s fairly normal for Apple to not disclose gross sales figures, which suggests analyst corporations have a tricky job monitoring the corporate. And one of many newest to place out a report is Technique Analytics, who’ve appeared on the tech large’s progress with its true wi-fi earbuds.

The report claims that Apple offered “practically 60 million” AirPods in 2019, taking greater than a 50 % share of the worldwide true wi-fi earbuds market, and raking in 71 % of its income.

[Read: Angel/Devil: Should I buy Apple Airpods?]

An article by the Yonahp News Agency gave some extra particular figures on this. It acknowledged that the Technique Analytics report mentioned Apple had offered exactly 58.7 million AirPods, giving it a 54.5 % market share in 2019.

To this point, so good, proper? Anybody who has spent any time, nicely, wherever could have seen a gamut of AirPods, in order that 50 % share feels proper on the floor. And it may nicely be factual too. However — and there’s at all times a however — there’s additionally a robust probability Apple’s success is being oversold.